Slate writes:
Campaigns know, for instance, that undecided voters are not all the same. Here are a dozen different types of self-described undecided voters, and how the Republican presidential candidates are dealing with them in the final days before the Iowa caucus. N.B.: Some voters likely fit into more than one category.
1. THE FUTURE BANDWAGON RIDERS
2. THE WEDGIES
3. THE FOLLOWERS
4. THE PEER PRESSURED
5. THE LIARS
6. THE APATHETIC
7. THE MAVENS
8. THE SUBCONCIOUSLY ALREADY-DECIDED
9. THE KNOW-NOTHINGS
10. THE CHRISTMAS EVE SHOPPERS
11. THE ASHAMED
12. THE HATERS
Full read.



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