This is why when working with clients I focus on content and search engine optimization. While Google can’t be gamed, at the risk of exclusion, it can go a long way in making sure what you want is at the top – which means meaningful content that is frequently updated, read, and shared across social [...]
READ MORE »Posts in category Websites
6 campaign sites that got it right in 2012
This is why I eschew flash, pomp, and circumstance in favor of clean, intuitively easy-to-navigate designs. From Campaign Insider: The quality of this cycle’s political websites speaks to the increased priority campaigns placed on online outreach. Americans continue to move away from broadcast television in favor of online video. In 2012, campaigns responded by spending [...]
READ MORE »Disclaimers – Amateur Mistakes
I’m always amazed at how the simplest things are overlooked. Disclaimers are required on websites, but these are the often the most overlooked, but can cause headaches, particularly if complaints are filed. For instance, I was browsing the Wakulla Democrat Party website and found it lacked a disclaimer. I simply shook my head and made [...]
READ MORE »Influencing the influential voter online
Via Campaign Insider: In a recent survey by Nielson, 92 percent of consumer respondents said they trust completely/somewhat recommendations from people they know and 70 percent trust consumer opinions posted online. That’s compared to 47 percent who trust TV ads and 46 percent who trust newspaper ads. So getting connected to the right people online will [...]
READ MORE »Why technology can’t replace old-fashioned politicking
Technology is great, but old-fashion face-to-face contact still wins elections. Technology only enhances the relationship candidates have with voters; it doesn’t replace it. Campaign Insider reminds us: “There are some people you can only reach through Facebook,” says Jim Gilliam, founder of NationBuilder, an online organizing tool. Gilliam, speaking at C&E’s CampaignTech conference Thursday, recounts [...]
READ MORE »Make a List and Check it Twice! How to BE Strategic in the Digital Space in 2012.
Posted at the Smart Media Group: The year 2008 was an impressive year in terms of smart digital strategy on the Democratic side, where “change” went viral and then inevitably downhill. In 2012, all Republican Presidential hopefuls are gearing up for a digital face-off and putting teams behind their digital strategies. It’s certainly clear to [...]
READ MORE »The Five Commandments of Digital Media
Many campaigns – especially smaller ones – are sometime skittish of new media, mostly from not understanding. Some think they don’t need it “yet“. Hint: if you’re using the word “yet”, adopt it now. Campaigns and Elections has posted a quick primer on new media and how to properly use it. The takeaway: use new [...]
READ MORE »Bigger Display Ads Are More Effective
300×600 pixel ads outperform all other web banner size ads. Don’t skimp on price. We found what we expected to find: bigger is indeed better! But our “bigger’ ad size, the 300×600, wasn’t just “better”, it absolutely dominated its smaller counterparts across any performance metric by hundreds of percentage points. The 300×600 ads averaged almost [...]
READ MORE »Bigger Display Ads Are More Effective
300×600 pixel ads outperform all other web banner size ads. Don’t skimp on price. We found what we expected to find: bigger is indeed better! But our “bigger’ ad size, the 300×600, wasn’t just “better”, it absolutely dominated its smaller counterparts across any performance metric by hundreds of percentage points. The 300×600 ads averaged almost [...]
READ MORE »Why You Need to Invest in Facebook and Other New Media
All signs point to Facebook being a primary battleground. A recent Pew poll revealed that Facebook users who utilize the site multiple times a day are an additional two and half times more likely to attend a political rally or meeting, 57 percent more likely to try to persuade someone how to vote and an [...]
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