Winning Solutions for Your Campaign or Cause
Republican parties and candidates and conservative causes in rural areas usually have little or limited access to campaign technologies and strategies that larger campaigns and causes take for granted.
Whether it’s direct mail, website development, strategies, communications activists who want positive, meaningful changes in their communities don’t know where to begin. And it’s been my experience and observation
- Polling
- Direct Mail
- Personalized Faxes & E-mail
- Targeting
- Message Development, Communications, & Media
- Absentee Ballots
- Crisis Management
- Ad Design & Placement
- Palm Cards & Brochures
- Campaign Yard Signs
Affordable modern political campaign techniques and technology have usually been out of reach of small, rural Republican Parties. The same parties that desperately need them to effectively communicate with voters to win elections and improve the quality of lives of your friends and neighbors.
Akins Campaign Strategy puts strategies and tactics once reserved for the big dogs within reach of the small, rural Republican Parties.
The initial consultation is always free.
Scroll down to see the services offered to you and how Akins Campaign Strategy can help you win your race.
Polling
Polling provided through Akins Campaign Strategy will ensure you know what is on the minds of your voters. This helps you focus your message and make sure you’re talking about what the people care about.
Direct Mail
You want to communicate with voters, move them to vote for you, persaude them to give you money. Akins Campaign Strategy can help design your direct mail with that in mind and target those voters who are most receptive to your message.
Direct mail is essentially a proxy for a personal visit. A letter from you, the sender, to the reader. No one else.
Direct mail is evolving into a science guided by certain principles. Principles such as having an effective hook as your first sentence, always including a PS that summarizes your offer (the offer is what the reader gets for voting for you or sending a contribution to your campaign), including a reply envelope, including a reply form, and personalize, personalize, personalize.
Dale Carnegie believed the sweetest sound to a person is that person’s name. Akins Campaign Strategy believes the second most sweetest sound is the word “you”. It’s individual. It’s not mass. Akins Campaign Strategy can help focus your direct mail on the reader; the “you” of the letter.
This is what makes direct mail so effective when used properly. And so ineffective when it’s not. Don’t focus on your reader and your mail will fall flat on its face. Do focus on your reader and the concerns nearest to his or her heart, and you will raise money and win votes.
Akins Campaign Strategy takes these principles and uses them to improve your direct mail. Direct mail that persuade voters. Direct mail that raises money. Akins Campaign Strategy works with you to write a letter that sells to design and layout to the final product.
For more information on direct mail, see our free articles.
Personalized Faxes and E-mail
If you need to send personalized faxes and e-mail to your target audience Akins Campaign Strategy can design, format, and send it for you - 1,000 in 60 minutes and for a fraction of the cost of direct mail.
Don’t tie up your fax machine and fax line for hours on end sending a one page fax to dozens or hundreds of recipients. Faxes that are labeled “Dear Friend” or with no salutation at all.
Persanlized faxes start as little as 15 cents each and personalized e-mails start as little as 5 cents each.
Targeting
Time is the most critical element in a campaign. An hour misused is an hour that can never be reclaimed. Don’t spend an hour in precincts where you have no chance of winning.
Akins Campaign Strategy can work with you and crunch the numbers from past election results to determine which precincts in your county or district you should work. Which ones you can count on as yours. And ones you should avoid.
With Akins Campaign Strategy helping, you can be confident that you will be working the precincts you need in order to win, as opposed to working ones that are already yours or working ones you can never win.
Grassroots Mobilization & Get Out the Vote
Your campaigning is for naught if your supporters do not turn out and vote. Akins Campaign Strategy can help you turn out the supporters you identified during you campaign. We can work with your campaign to contact your voters and urge them to get out and vote for you with a message that reinforces your campaign message and theme.
Absentee Ballots
Just as we can help you turn out your supporters we can also follow-up with voters who request absentee ballots to encourage them to vote for you. In light of the 2000 election debacle, absentee ballots can mean the difference between governing and being labeled an also-ran.
Message Development, Communications, & Media
The Three “C’s” of communications: clear, concise, consistency.
Akins Campaign Strategy works with you to determine develop a message that is clear, concise, and consistent and resonates with your voters. And a message that contrasts with that of your opponent so voters know where you stand. Because voters only allow candidates to occupy a certain position in their minds. This is how voters differentiate between candidates.
Akins Campaign Strategy can also help integrate your message across various media (newspaper ads, direct mail, website, billboards, etc.) so that your message stays consistent and your voters do not become confused.
Crisis Management
You will be attacked. Just as surely as the sun rises and sets, you will be attacked. Either directly or through a whisper campaign.
Akins Campaign Strategy can make sure, through planning and working with you, that any possible attack against you and your past can be prepared for and a response and counterattack ready.
Do not let your campaign get sidetracked by attacks. The time you spend defending yourself against an attack you didn’t see coming is time you can’t spend communicating with voters.
Let Akins Campaign Strategy work with you to prepare for the inevitable and have a response and counterattack ready to go.
Remember: it’s better to catch your opponent off guard and stay off message than it is for you to be caught off guard and stay off message.
Ad Design and Placement
Voters read ads in a particular way. Voters and readers like ads with pictures of the product, candidate, or benefit at the top, a headline with a sub-headline underneath, and copy that speaks to thier needs. And specificity. Readers and voters like specifics, not generalities.
Years of research prove this. That’s why the most successful candidates, businesses, and organizations design ads in a format most friendly to their target audiences. Because they work.
Akins Campaign Strategy make this work for you, too. We can design your ad with this in mind and place that ad in newspapers in your area.
Palm Cards and Brochures
You have just a few seconds to catch voters’ attention. Don’t waste their time and yours with palm cards and brochures that use fluff language (language that contains adjectives and generalities).
Akins Campaign Strategy can design your palm cards and brochures consistent with your campaign theme and communicate to voters specifically how you can improve their lives.
We then bid your job to get the best price and deliver them to you.
Campaign Yard Signs
Have yard signs designed consistently with your logo and colors delivered to your campaign door! Akins Campaign Strategy bids out your job nationwide to get you the best price and highest quality.
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